2329 - How to Communicate Worth in Your SaaS Pricing Using the Value Equation with Product Tranquility's Dan Balcauski

Josh Elledge

Published on: 25/11/2025

In this episode, host Josh Elledge interviews Dan Balcauski, Founder and Principal Consultant of Product Tranquility, to discuss effective pricing strategies for B2B SaaS products. Dan draws on his 20+ years in software to explain common pricing mistakes, the importance of validating customer value, and how strategic pricing models and packaging can drive growth. He also offers practical tools such as the Van Westendorp Price Sensitivity Meter and shares tailored insights around Josh’s product, PodVerified, giving SaaS founders actionable steps and resources to refine their pricing approach.